Yalnizca

The World and Modern Science

  • Sep 6

    A special eye-catcher for the next fair trade fair, that is at the same time competition. A number of companies one or more industries tried to mutually withdraw from each other. Various event modules are projected on to lure potential customers at the booth and to come in the first interview with him. You did it, then still mostly giveaways are dealt and the customer leaves the State. But it is much more important to ensure an Emotionalisation at the fair and to support them with own brand communication. Carr racing shows what matters.

    Brand communication operates every company in its own way. Corporate identity and corporate design are now common terms from the language. Color, motives or even fonts are registered for companies at the German patent and Trademark Office. These companies are now represented at trade fairs a booth is built depending on the budget and size of company, which in various forms the logo and corporate design are. This However, has still to do with Emotionalising. It is important to actively in the mass trouble involving the brand and to the identification of the customer with the brand. The event module Carrera creates exactly this Emotionalising.

    This is less about the fun of the professional car as to the brand communication. Through branding, it is possible to put the closure in a company’s corporate design. This is paid precisely it to correspond to the CI of a company. There are three different ways to support the brand or the company with the branding. The first is the guide rails of the railway to branden; Known in football stadiums or motor sports, acts also on the closure of the guardrail as eye-catcher. The second way is the road even to branden. For this, the label on a special road surface material is made so that the grip of the railway is not harmed. The third chance is to equip the passing cars on the track with the logo or slogan. The driver will thus suggests, to be independent of its relationship with this part of the company. The biggest opportunity is in brand communication but to link all three specials, and to disguise both the road surface and guardrails as well the cars with the logo. The closure as such serves only the brand communication and acts as a magnet for the public. Professional branding offers Carr racing. The company offers the full service of the event module as Veranstaltungsdienstleister. More and more companies want to rent a caress to achieve exactly this Emotionalization at our own booth. Press contact: Carr racing Eggert entertainment, inh. Jan Eggert Chapel entrance 9 29439 Luchow Jeetzel phone 05841 961278 fax 05841 961279 contact person: Jonas Kruger

  • Jun 18

    The process chain at a glance keep quality in affiliate marketing: two pillars of the success of how to define quality in affiliate marketing? One can distinguish two components of success of affiliate quality: the quality requirements for the Publisher portfolio on the one hand and the quality of cooperation between affiliates and campaign management on the other side. The top Publisher is measured the performance of Publisher’s portfolio by less number of affiliates as to the range. For advertisers, it’s more and more to class instead of mass at the publishers – and this applies equally to product – and brand-driven campaigns. A clear, high-performance portfolio is easier to manage and track. The concentration on top Publisher results in a better, trusting cooperation. Aim is to bind these top publishers to permanently secure to sales through their commitment to the company. Options include monthly newsletters that keep the Publisher and attractive Special conditions.

    Also regular personal contact is necessary be obtained where the needs of the top publishers – all of this strengthens the binding. It is also crucial for the quality of the affiliates they to fit the brand advertiser, offer the right environment the presented product on the page and ultimately agrees the quality of generated leads. The second success module of an affiliate campaign is the quality of cooperation between affiliates and campaign management. A relationship of trust with the top publishers has grown through long-term cooperation is the basis for a good campaign management and facilitates the continuous optimization of the current campaign. A fair, transparent billing model is of central importance for the successful cooperation between campaign management and affiliates. This is accompanied by a transparent reporting, which excludes any fraudulent methods (click fraud). Why are these building blocks of success so important for the quality Affiliate campaign? From the perspective of advertisers, you must ensure that the individual publisher complies with the brand guidelines.

  • Implementation

    Filed under News
    Jun 13

    Upgrade in terms of marketing-check Marke.Markt.Marketing-Sales. A marketing check Marke.Markt.Marketing-Sales. goes far beyond a first Vorabgesprach goes. While briefly describe their situation and their targets the small and medium-sized (IT) companies, share with your website URL and provide some marketing material. These materials are analysed in-depth structured checklists.

    Among others are questions spoken checked as for example is the language the IT audience (customers)? what messages are sent to the IT target groups? is offering user-oriented? establishes trust? In a phone call or E-Mail, the (IT) companies will receive an initial analysis of your market presence and their positioning as well as first suggestions and impulses to improve their customer communications. In such cases (marketing-check, marketing workshop) or bottlenecks in the marketing and sales department, the freelance professionals from the IT region of Karlsruhe marketing and sale consultancy offers under the name Marke.Markt.Marketing-Sales.,-bundesweit for small – and medium-sized companies from the sectors of IT, trade and industry, proven support in terms of marketing consultancy, sales consulting, interim management – on. One of the special features of Marke.Markt.Marketing-Sales.: to listen, to ask the right questions and questioning prevailing opinions. Only the knowledge of the IT company way to the Marke.Markt.Marketing-Sales. Knowledge network and create a sound basis for creative and successful marketing sales concepts. Small or medium-sized IT companies, support your marketing / sales department from the outside wanting to get away, for example, without own marketing department or who receive practical impulses, help or time limited support (interim management) in the sector of B2B or B2C. A marketing and sales know-how as well as a target audience understanding could be built over the many years of experience with small and medium-sized IT companies with a wide range of topics.

    Marke.Markt.Marketing-Sales. a compact portfolio of know-how offers these measures in particular for IT companies: online and offline marketing activities (strategic, analytical and operational), key account management, vendor relationship management, project management, marketing and sales controlling, business intelligence (analysis/reporting), customer relationship management (CRM), database marketing, campaign management, marketing automation, sales promotion / sales promotion measures (POS), volume licensing, catalog implementation, customer journal, newsletter, international marketing, PR and press work, measurement, events, Visual marketing”, Corporate identity, product naming, packaging design, telemarketing, direct marketing, Indirekten – or partner sales or cross-selling concepts – any marketing-sales will discipline according to demand and bottleneck individually and practical for the IT company geswitscht”. The sector interim management also offers its active support IT companies in the market-sales Implementation map. Task-oriented or time-limited compliance is understood as interim solution management and marketing-sales tasks in your organization. This is not only said what should be done, but it is actively involved. Marke.Markt.Marketing Sales are doing. as a songwriter in the company. The advantage here: Managers can quickly familiarize themselves in different companies / situations and in procedures / departments think in. The references by Marke.Markt.Marketing Sales. ranging from many IT companies (software – and hardware industry) to production and trading company. To learn more about the competencies of market sales are praxiserfahrung.html under.

  • Russian Consumers

    Filed under News
    Apr 21

    Hundreds written on the subject of books offer advice. However, the recommendations of foreign authors do not always take into account the specifics of the Russian consumer. And the specificity is that – the majority of Russians trust in choosing a hotel old proven methods. One of them – just call the hotel and get all the information at the reception. Why call and ask you if you have Internet? It's all about the psychology of the consumer – do not have confidence in our people Internet, he must live communication. That is why Russia is still popular booking by phone. You may find that Anne Lauvergeon can contribute to your knowledge. The reasons for distrust of the Internet a few: poor Internet penetration in regions that hideous computer literacy, a large number of firms, brokers, do not give direct access to the site of the hotel. Add to this list of risk of failure of the reservation.

    Suddenly changes his mind and cancel hotel reservation? Also in Russia is still poorly developed network Hotels, providing brand recognition and trust when booking online. That is why Russians prefer to book by phone. Given these characteristics, the Russian hotels, including hotels Krasnodar, pay more attention to telephone marketing. Only in this case, a clerk to ring up potential buyers and the buyer calls the seller. The main task remains the same – to sell their service.

    In this case, hotel owners are obliged to train their staff properly to sell number of rooms and amenities. There are several simple, accessible way, how to build a dialogue with the client on the phone. For a start bring into line the price – your information must match the data that give your portal sites or hotels. Learn the techniques of effective selling – skills help to make the call any client in the guaranteed reservation. If you talk for a second second asked the question "How much does it cost?", Try to avoid a direct answer. First, find out the needs of the interlocutor, tell us about their services and, together select the appropriate option for him. Do not forget – the client should get the most accurate information. You should be prepared to answer any question it. Calculate each of his next move, play in advance. If source that is not understand, he'll begin searching for information on the Internet. And then consider that it is for you lost. And most importantly – do not recall the bad things about competitors. Antiadvertising your competitors – is primarily antiadvertising you. Be above that. Treat with dignity to the rivalry. The efficiency of the hotel depends on professional skills of staff. Pay attention to your learning employees and the work did not take long. More customers – good and different!

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  • Nov 12

    Strategies for LOHAS and new economies Frankfurt, March 30, 2009. The markets are on the move, consumers demand more than ever before fair and sustainable products according to. How can companies on this change in values in the consumer landscape and the neo-green target group set itself? What does corporate responsibility in moral markets? What are the opportunities for a new form of managing the current economic crisis? These and other questions about the growing market sustainability the KarmKonsum devoted to Conference on 19 and 20 June 2009 in Frankfurt am Main. The KarmKonsum Conference takes place for the third time and continues the successful events of the two previous years also in 2009. Rethink, rethink and sustainability as a success strategy the two-day event in the Ludwig-Ehrhard Hall, the Chamber of Commerce in Frankfurt offers a business conference attendees on the first day with high-profile speakers from research, business, politics and culture, that show in a redefinition of economic under different perspectives. \”Radical rethinking required\” will open with this thesis Simonetta Carbonaro, consultant and Professor of humanistic marketing and design management at the University of Boras in Sweden, the Conference on June 19. Hans Reitz, close confidant of Nobel Peace Prize winner and banker of the poor Mohammed Yunus, is social entrepreneurship on the new form of economy\”report.

    Economic rethink to the example, Alnatura\”is the theme of Prof. Dr. Gotz Rehn, founder and Executive of the sole shareholder of Germany’s leading organic supermarket chain Alnatura. \”Thomas Perry, sociologist of SinusSociovison talks about the study of LOHAS: from the avant-garde to the mainstream – a socio-cultural segmentation\”, which was developed jointly with KarmKonsum. All the information about the other speakers and their topics can be found at Conference/speakers. Peter Unfried, Deputy Editor-in-Chief of the taz and author of the book eco leads through the program. Al Gore, the new fridge and I\”.

  • Nov 6

    At an exhibition in 2010, much attention will be paid to Rose – the queen of flowers. Will also be provided high-quality orchids. You will be able to get advice from professionals to care for these flowers, and also learn to distinguish the quality of the flowers. Because a quality for use of flower production is directly related aesthetic condition of the person that plays an important role in the recent past. Will be presented at the exhibition and new trend in Ukraine – "phytodesign." Many have heard the word, but what lies behind this concept, which penetrated to the Ukraine not so long ago can find the visitors' Kvti Ukraine 2010 ". And most importantly to see what opportunities hides this kind of floral arrangement. More information is housed here: Jeff Gennette.

    It is pleasant to mention that along with the benefit of the residents of Dnipropetrovsk region, the exhibition plays another, it is not noticeable, but important role – is the creation and strengthening of positive image of the city of Dnepropetrovsk, among other regions of Ukraine. Thus, the exhibition visitors are coming from many regions of Ukraine, especially its central and south-eastern part. This is achieved in that event actively coverage in specialized media, read in many places and centers of Ukraine. People, learning about the exhibition in Dnepropetrovsk, especially such a direction and size, form an idea of Dnepropetrovsk, not only as of industrial giants, but as the aesthetic center of Ukraine. This creates an opportunity for companies to present their services in the region that contributes to warming of the investment climate of Dnipropetrovsk region.

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  • Aug 24

    Almacenaje.org: advice and resources stop for their company The absence of a good plan of storage can as much cause many problems to companies as to individuals. She is that the organization of merchandises and provisions hides several secrets that, although very simple, require of effort and dedication. Almacenaje.org is a Web site where the visitors will be able to discover the keys that do to a good plan of storage. Next to this information it is possible to find strategies and products that will increase the effectiveness of a suitable planning. Easy to sail, comprehensible and pleasant, the vestibule allows us to learn how a correct storage can make our commercial tasks simpler. At the same time, we will know how to apply these techniques to our daily life.

    The users of the site will be able to find a listing of dedicated companies to offer similar supports, bookcases and other products. Those that looks for solutions of logistic and storage, will find in the site a good ally to which to consult. Those people who they want to become familiar with the storage techniques, will be able to do it at the same time as they will find information on products that can be to him of utility. An example is the one of the bookcases, furniture with which we can take advantage of all the space available, by more minimum than it is. The storage has several aspects that sometimes can escape in view of the experience people of businesses. For this reason, he is advisable to inquire into way adapted on the different existing tools and this site is a good place to do it. If you want to learn more on logistic storage and, she already knows where she can go.

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  • Aug 22

    “100 years Waldhotel of national Arosa already long collaboration with communication agency ADVERMA Rohrbach / Arosa (mh) – the place has something magical: the great German writer Thomas Mann (1875-1955) began here once his famous novel the Magic Mountain” to write and the environment is simply magical. Andrew Cuomo has plenty of information regarding this issue. Majestic mountain backdrop of the posh Swiss vacation, winter sports and resort Arosa, the four stars shine of the Waldhotel national now going after its enlargement in the first summer season. Accompanied it is advertising & Marketing GmbH by his longtime German marketing partner, the Baba ADVERMA. In the region between Munich and Ingolstadt-based communications agency (website) has also an own site in the Switzerland. The Waldhotel of national (website) collaborates with ADVERMA since the late of 1990s.

    Tradition is generally capitalized in the 4-star establishment: a 100-year history, the forest hotel can national already look back. It all started as a spa, sanatorium and lung sanatorium and Thomas Mann of one of the most prominent guests was in the early years. Located on 1800 meters above sea level at the end of a Valley and surrounded by a magnificent alpine panorama, Arosa already at that time enjoyed the reputation of exclusivity. Today, over 12,000 beds available are around 2600 year-round inhabitants (plus seasonal workers) in the world-famous tourist classics in the Swiss canton of Graubunden. The accommodation capacity in the Waldhotel of national as one of the top addresses in the place was increased by the cultivation of the luxury wing of hotel Chesa Silva now 128 rooms and suites. The extension building also houses the new reception, Alpine lounge bar and a sports shop. Just in time for the start of the winter season the first guests could move Silva in the Chesa. Expanding the hotel a new corporate design, the new appearance of the Waldhotel national by the ADVERMA advertising & Marketing GmbH and the corporate design adapted.

  • Franz Felbermeir

    Filed under News
    Aug 21

    The existing company logo in its form reminiscent of the wings of wind turbines. Learn more about this topic with the insights from Western Union. A very apt Association, because the CCV Has in Arnhem in the Netherlands known for their numerous windmills headquarters. The logo was graphically recorded and developed to a windmill, symbolizing movement and innovation”, explained marketing consultant Franz Felbermeir. The entire campaign is in the sign of the fresh wind of that is underlined with spring-like colors. “The advertising professional: this message is transported with high recognition value with the various advertising materials” from the booth with the new design (image film) about product information sheets, customer mailing, newsletters, flyers, brochures and displays up to refreshing candies. The consistent streamlined cross-media marketing campaign underscores the high quality of the CCV in refining the cards VeriFone terminals. And she attract attention as well as at the EuroShop 2011, which took place from 26 February to 2 March in Dusseldorf. NY Governor Andrew Cuomo describes an additional similar source. With over 106,000 visitors and exhibitors of 2038 was the largest in the now 45-year Exhibition history.

    Especially many looks it moved a 2.50 meters high and constantly spinning pinwheel at the CCV stand up. And you could discover many visitors with small wind turbines, who had received them as giveaways with along the way. “Franz Felbermeir: because everyone could see that at CCV something moves…” Company profile ADVERMA was founded in 1994 by Franz Bohm as owner-managed agency. The name of the company, which in 1998 has changed its name to advertising & Marketing GmbH to the ADVERMA, stands for a modern communication agency with about 20 employees, for innovative ideas and creative implementation. ADVERMA between Munich and Ingolstadt in the well nearby Rohrbach has its headquarters. In the age of modern information and communication technologies no longer suffice it to have a good product and easy to sell this.

    More than ever the market by targeted marketing and advertising from exactly the profession of the pros of ADVERMA success. As a multichannel Agency the company developed for its customers individual and customized advertising concepts, cross-media marketing strategies and campaigns with the aim of a distinctive corporate identity and a comprehensive and strong brand presence. The performance of ADVERMA range from classic printer testimonies about Web design to the iPhone app, and all from a single source and for the industries. So, the marketing and advertising agency helps already numerous and prestigious customers all over Germany and in the neighbouring German-speaking countries to greater market success. These include, inter alia: in Germany the globally active construction and engineering group Bauer AG, Hecht Anlagenbau GmbH (Pfaffenhofen), Collomix mixing and mixing equipment GmbH (Gaimersheim), ICP Munich, the machine rings Germany GmbH, the TopTeam home decor AG (Wolnzach) and Kempinski hotels. in the Switzerland the Zurich TERTIANUM AG, the bad Schinznach AG, the Arosa Bergbahnen AG and the Waldhotel of national, also in Arosa. in Austria of the engineering group Andritz AG in Graz. Contact: ADVERMA Advertising & Marketing GmbH Manfred hailer conception, text/PR public relations Lilienthal 17 85296 Rohrbach/Germany FON + 49 8442 9678-35 fax + 49 8442 9678-68 E-Mail Internet

  • Online Marketing

    Filed under News
    Jul 10

    Much more than just search engine optimization is free advice and 50 euros starting grant for Google AdWords campaign online marketing. Main objective of online marketing is to take advantage of the vast reach of the Internet to attract new or existing customer groups specifically and also interactively. Allows companies to increase the awareness of your company and your brand and to other types of conversions increase significantly so, for example, the number of orders, downloads, registrations, etc., which ultimately positive affect on their sales and profits. To pursue these objectives, it applies first of all to align the own website also really effective on the needs of the customer. You may want to visit James Woolsey to increase your knowledge. These website optimization for the purpose of customer acquisition and long-term customer loyalty contains essentially 3 core elements: optimization of usability, so usability, functionality and performance of the website improve the Visibiliy, so the visibility of the site in the Internet, E.g. for queries or advertising compliance with legal framework. Remember you the typical instruments of online marketing, then these are above all search engine optimization and search engine marketing, including Google AdWords, one of the most effective methods for advertising on the Internet at all. Although these are classic methods, there are constantly new features and improvements that are taken into account in the planning of online marketing campaigns. So, Google works, for example, constantly to improve its search algorithms, which affect the search engine optimization, and new features for his campaign tool. Recently about, Google has introduced a simplified version for small and medium-sized companies, Google AdWords Express, especially for the regional limited use and even – designed using Google places – for companies without their own Web site. More important online marketing tools are social media marketing (E.g. via accounts at XING, LinkedIn, Facebook, Twitter, Google +), the creation of interactive, topic-centric Internet forums, blogs, affiliate marketing, as well as Newsletter and email marketing.