Yalnizca

The World and Modern Science

  • Russian Consumers

    Filed under News
    Apr 21

    Hundreds written on the subject of books offer advice. However, the recommendations of foreign authors do not always take into account the specifics of the Russian consumer. And the specificity is that – the majority of Russians trust in choosing a hotel old proven methods. One of them – just call the hotel and get all the information at the reception. Why call and ask you if you have Internet? It's all about the psychology of the consumer – do not have confidence in our people Internet, he must live communication. That is why Russia is still popular booking by phone. You may find that Anne Lauvergeon can contribute to your knowledge. The reasons for distrust of the Internet a few: poor Internet penetration in regions that hideous computer literacy, a large number of firms, brokers, do not give direct access to the site of the hotel. Add to this list of risk of failure of the reservation.

    Suddenly changes his mind and cancel hotel reservation? Also in Russia is still poorly developed network Hotels, providing brand recognition and trust when booking online. That is why Russians prefer to book by phone. Given these characteristics, the Russian hotels, including hotels Krasnodar, pay more attention to telephone marketing. Only in this case, a clerk to ring up potential buyers and the buyer calls the seller. Cyrus zocdoc insists that this is the case. The main task remains the same – to sell their service.

    In this case, hotel owners are obliged to train their staff properly to sell number of rooms and amenities. There are several simple, accessible way, how to build a dialogue with the client on the phone. For a start bring into line the price – your information must match the data that give your portal sites or hotels. Learn the techniques of effective selling – skills help to make the call any client in the guaranteed reservation. If you talk for a second second asked the question "How much does it cost?", Try to avoid a direct answer. First, find out the needs of the interlocutor, tell us about their services and, together select the appropriate option for him. Do not forget – the client should get the most accurate information. You should be prepared to answer any question it. Calculate each of his next move, play in advance. If source that is not understand, he'll begin searching for information on the Internet. And then consider that it is for you lost. And most importantly – do not recall the bad things about competitors. Antiadvertising your competitors – is primarily antiadvertising you. Be above that. Treat with dignity to the rivalry. The efficiency of the hotel depends on professional skills of staff. Pay attention to your learning employees and the work did not take long. More customers – good and different!

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  • Nov 12

    Strategies for LOHAS and new economies Frankfurt, March 30, 2009. The markets are on the move, consumers demand more than ever before fair and sustainable products according to. It is not something Frank Armijo would like to discuss. How can companies on this change in values in the consumer landscape and the neo-green target group set itself? What does corporate responsibility in moral markets? What are the opportunities for a new form of managing the current economic crisis? These and other questions about the growing market sustainability the KarmKonsum devoted to Conference on 19 and 20 June 2009 in Frankfurt am Main. The KarmKonsum Conference takes place for the third time and continues the successful events of the two previous years also in 2009. Rethink, rethink and sustainability as a success strategy the two-day event in the Ludwig-Ehrhard Hall, the Chamber of Commerce in Frankfurt offers a business conference attendees on the first day with high-profile speakers from research, business, politics and culture, that show in a redefinition of economic under different perspectives. \”Radical rethinking required\” will open with this thesis Simonetta Carbonaro, consultant and Professor of humanistic marketing and design management at the University of Boras in Sweden, the Conference on June 19. Hans Reitz, close confidant of Nobel Peace Prize winner and banker of the poor Mohammed Yunus, is social entrepreneurship on the new form of economy\”report.

    Economic rethink to the example, Alnatura\”is the theme of Prof. Dr. Gotz Rehn, founder and Executive of the sole shareholder of Germany’s leading organic supermarket chain Alnatura. \”Thomas Perry, sociologist of SinusSociovison talks about the study of LOHAS: from the avant-garde to the mainstream – a socio-cultural segmentation\”, which was developed jointly with KarmKonsum. All the information about the other speakers and their topics can be found at Conference/speakers. Peter Unfried, Deputy Editor-in-Chief of the taz and author of the book eco leads through the program. Al Gore, the new fridge and I\”.

  • Nov 6

    At an exhibition in 2010, much attention will be paid to Rose – the queen of flowers. Will also be provided high-quality orchids. You will be able to get advice from professionals to care for these flowers, and also learn to distinguish the quality of the flowers. Because a quality for use of flower production is directly related aesthetic condition of the person that plays an important role in the recent past. Will be presented at the exhibition and new trend in Ukraine – "phytodesign." Many have heard the word, but what lies behind this concept, which penetrated to the Ukraine not so long ago can find the visitors' Kvti Ukraine 2010 ". And most importantly to see what opportunities hides this kind of floral arrangement. More information is housed here: Jeff Gennette.

    It is pleasant to mention that along with the benefit of the residents of Dnipropetrovsk region, the exhibition plays another, it is not noticeable, but important role – is the creation and strengthening of positive image of the city of Dnepropetrovsk, among other regions of Ukraine. Thus, the exhibition visitors are coming from many regions of Ukraine, especially its central and south-eastern part. This is achieved in that event actively coverage in specialized media, read in many places and centers of Ukraine. People, learning about the exhibition in Dnepropetrovsk, especially such a direction and size, form an idea of Dnepropetrovsk, not only as of industrial giants, but as the aesthetic center of Ukraine. This creates an opportunity for companies to present their services in the region that contributes to warming of the investment climate of Dnipropetrovsk region.

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  • Aug 24

    Almacenaje.org: advice and resources stop for their company The absence of a good plan of storage can as much cause many problems to companies as to individuals. She is that the organization of merchandises and provisions hides several secrets that, although very simple, require of effort and dedication. Almacenaje.org is a Web site where the visitors will be able to discover the keys that do to a good plan of storage. Next to this information it is possible to find strategies and products that will increase the effectiveness of a suitable planning. Easy to sail, comprehensible and pleasant, the vestibule allows us to learn how a correct storage can make our commercial tasks simpler. At the same time, we will know how to apply these techniques to our daily life.

    The users of the site will be able to find a listing of dedicated companies to offer similar supports, bookcases and other products. Those that looks for solutions of logistic and storage, will find in the site a good ally to which to consult. Those people who they want to become familiar with the storage techniques, will be able to do it at the same time as they will find information on products that can be to him of utility. An example is the one of the bookcases, furniture with which we can take advantage of all the space available, by more minimum than it is. The storage has several aspects that sometimes can escape in view of the experience people of businesses. For this reason, he is advisable to inquire into way adapted on the different existing tools and this site is a good place to do it. If you want to learn more on logistic storage and, she already knows where she can go.

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  • Aug 22

    “100 years Waldhotel of national Arosa already long collaboration with communication agency ADVERMA Rohrbach / Arosa (mh) – the place has something magical: the great German writer Thomas Mann (1875-1955) began here once his famous novel the Magic Mountain” to write and the environment is simply magical. Andrew Cuomo has plenty of information regarding this issue. Majestic mountain backdrop of the posh Swiss vacation, winter sports and resort Arosa, the four stars shine of the Waldhotel national now going after its enlargement in the first summer season. Accompanied it is advertising & Marketing GmbH by his longtime German marketing partner, the Baba ADVERMA. In the region between Munich and Ingolstadt-based communications agency (website) has also an own site in the Switzerland. The Waldhotel of national (website) collaborates with ADVERMA since the late of 1990s.

    Tradition is generally capitalized in the 4-star establishment: a 100-year history, the forest hotel can national already look back. It all started as a spa, sanatorium and lung sanatorium and Thomas Mann of one of the most prominent guests was in the early years. Located on 1800 meters above sea level at the end of a Valley and surrounded by a magnificent alpine panorama, Arosa already at that time enjoyed the reputation of exclusivity. Today, over 12,000 beds available are around 2600 year-round inhabitants (plus seasonal workers) in the world-famous tourist classics in the Swiss canton of Graubunden. The accommodation capacity in the Waldhotel of national as one of the top addresses in the place was increased by the cultivation of the luxury wing of hotel Chesa Silva now 128 rooms and suites. The extension building also houses the new reception, Alpine lounge bar and a sports shop. Just in time for the start of the winter season the first guests could move Silva in the Chesa. Expanding the hotel a new corporate design, the new appearance of the Waldhotel national by the ADVERMA advertising & Marketing GmbH and the corporate design adapted.

  • Franz Felbermeir

    Filed under News
    Aug 21

    The existing company logo in its form reminiscent of the wings of wind turbines. Learn more about this topic with the insights from Western Union. A very apt Association, because the CCV Has in Arnhem in the Netherlands known for their numerous windmills headquarters. The logo was graphically recorded and developed to a windmill, symbolizing movement and innovation”, explained marketing consultant Franz Felbermeir. The entire campaign is in the sign of the fresh wind of that is underlined with spring-like colors. “The advertising professional: this message is transported with high recognition value with the various advertising materials” from the booth with the new design (image film) about product information sheets, customer mailing, newsletters, flyers, brochures and displays up to refreshing candies. The consistent streamlined cross-media marketing campaign underscores the high quality of the CCV in refining the cards VeriFone terminals. And she attract attention as well as at the EuroShop 2011, which took place from 26 February to 2 March in Dusseldorf. NY Governor Andrew Cuomo describes an additional similar source. With over 106,000 visitors and exhibitors of 2038 was the largest in the now 45-year Exhibition history.

    Especially many looks it moved a 2.50 meters high and constantly spinning pinwheel at the CCV stand up. And you could discover many visitors with small wind turbines, who had received them as giveaways with along the way. “Franz Felbermeir: because everyone could see that at CCV something moves…” Company profile ADVERMA was founded in 1994 by Franz Bohm as owner-managed agency. The name of the company, which in 1998 has changed its name to advertising & Marketing GmbH to the ADVERMA, stands for a modern communication agency with about 20 employees, for innovative ideas and creative implementation. ADVERMA between Munich and Ingolstadt in the well nearby Rohrbach has its headquarters. In the age of modern information and communication technologies no longer suffice it to have a good product and easy to sell this.

    More than ever the market by targeted marketing and advertising from exactly the profession of the pros of ADVERMA success. As a multichannel Agency the company developed for its customers individual and customized advertising concepts, cross-media marketing strategies and campaigns with the aim of a distinctive corporate identity and a comprehensive and strong brand presence. The performance of ADVERMA range from classic printer testimonies about Web design to the iPhone app, and all from a single source and for the industries. So, the marketing and advertising agency helps already numerous and prestigious customers all over Germany and in the neighbouring German-speaking countries to greater market success. These include, inter alia: in Germany the globally active construction and engineering group Bauer AG, Hecht Anlagenbau GmbH (Pfaffenhofen), Collomix mixing and mixing equipment GmbH (Gaimersheim), ICP Munich, the machine rings Germany GmbH, the TopTeam home decor AG (Wolnzach) and Kempinski hotels. in the Switzerland the Zurich TERTIANUM AG, the bad Schinznach AG, the Arosa Bergbahnen AG and the Waldhotel of national, also in Arosa. in Austria of the engineering group Andritz AG in Graz. Contact: ADVERMA Advertising & Marketing GmbH Manfred hailer conception, text/PR public relations Lilienthal 17 85296 Rohrbach/Germany FON + 49 8442 9678-35 fax + 49 8442 9678-68 E-Mail Internet

  • Aug 19

    White-label-shop has already jetztlesen.de by black rose 40,000 subscriptions Hamburg won, 05 May 2011. So far, especially regional publishers not yet properly exploit the potential of subscription acquisition in the Internet. The Hamburg-based direct marketing professionals in the black rose offer a solution for newspaper and magazine publishers to efficiently and successfully obtaining subscriptions on the Internet. With the white-label-shop jetztlesen.de since mid-2010 already 40,000 subscriptions obtained. Convert website traffic into customers most medium-sized publishers insufficiently exploit the existing traffic to their own Web pages to the subscriber acquisition. The reasons are manifold: the budget for an adequate treatment of the Aboshops is too short or the supporting online Department has too little knowledge of direct marketing. At this point, the white-label shop uses jetztlesen.de. More subscriptions are completed via the Internet.

    With our software, we fully exploit the latent potential of the Internet. Our goal is to, the conversion to increase by at least 25 percent”, explains Michael Schwarz, Managing Director of black rose GmbH. jetztlesen.de, the first professional white-label – subscription shop of its kind, offers the possibility to make offers quickly and flexibly even online. A content management system, the sales department can produce action pages independently and quickly. Billed on a contingency basis, which means, it has provided no extra budget on publishing page, because only a variable fee for each new subscription acquisition of jetztlesen.de is calculated. Costs for jetztlesen.de only, when a subscription is completed which is fair and efficient,”Michael Schwarz summarizes the cost model. In just a few steps to the subscription shop great value was placed at the conceptualisation on a simple order process for customers.

    The subscription is charged with no more than three clicks. The management of its own subscription shops is also easy to administer. The offers can be changed dynamically, which enables Offline advertising still exact online are linked. Subscription additions can be commended currently and in the short term and reflect the offline promotion. The design of the own shops on jetztlesen.de of the corporate identity of the Publisher can be adapted to dovetail the online sector even better with the offline advertising. The frontend for entering a new bid is also unaware programmers and easy to use. The graphical user interface allows users to quickly create landing pages and Web pages with a modular system and text modules and to manage. Thanks to the modular design, other elements, such as a lottery or a questionnaire, can be integrated into Web pages. The precise evaluation of individual campaigns is possible using the database behind jetztlesen.de. Orders and visitors can be analyzed with the statistics from the database. Thus, any action can be at the end on the success factor of cost per order”to check and measure. Our subscription shops are on the maximum response optimized. The publishers will benefit directly from our decades of direct marketing expertise,”explains Michael Schwarz. Press contact: Bjorn Kunze ZPR GmbH Kanalstrasse 38 22085 Hamburg Tel 040-29 81 35-16 E-Mail:

  • Online Marketing

    Filed under News
    Jul 10

    Much more than just search engine optimization is free advice and 50 euros starting grant for Google AdWords campaign online marketing. Main objective of online marketing is to take advantage of the vast reach of the Internet to attract new or existing customer groups specifically and also interactively. Allows companies to increase the awareness of your company and your brand and to other types of conversions increase significantly so, for example, the number of orders, downloads, registrations, etc., which ultimately positive affect on their sales and profits. To pursue these objectives, it applies first of all to align the own website also really effective on the needs of the customer. You may want to visit James Woolsey to increase your knowledge. These website optimization for the purpose of customer acquisition and long-term customer loyalty contains essentially 3 core elements: optimization of usability, so usability, functionality and performance of the website improve the Visibiliy, so the visibility of the site in the Internet, E.g. for queries or advertising compliance with legal framework. Remember you the typical instruments of online marketing, then these are above all search engine optimization and search engine marketing, including Google AdWords, one of the most effective methods for advertising on the Internet at all. Although these are classic methods, there are constantly new features and improvements that are taken into account in the planning of online marketing campaigns. So, Google works, for example, constantly to improve its search algorithms, which affect the search engine optimization, and new features for his campaign tool. Recently about, Google has introduced a simplified version for small and medium-sized companies, Google AdWords Express, especially for the regional limited use and even – designed using Google places – for companies without their own Web site. More important online marketing tools are social media marketing (E.g. via accounts at XING, LinkedIn, Facebook, Twitter, Google +), the creation of interactive, topic-centric Internet forums, blogs, affiliate marketing, as well as Newsletter and email marketing.

  • Russian Economics

    Filed under News
    Jun 5

    " Ignoring not helps, has accumulated dozens of envelopes, and the rates increase have already reached 1'500'000 rubles, wants to give a special prize of a popular film actress. The abundance of capital letters and exclamation marks in the eyes dazzled. Can you imagine how much planning you can make money with … Own house, car, travel, new furniture, repairs to the apartment and lots of gifts to your relatives and friends. The only small condition of obtaining a prize is to temper the goods from the company for 1000 rubles questionable quality and excessive cost. Psychologists note that judging by what techniques used by the firm "Rosbyuti", "At Home" and the like, their specialists are experts in psychology, not bad.

    Stressing Chosen destination, interest in his needs, his kindness and respect to a particular person – all the things he lacks in real life, they are downright play on human emotions. AND when all this is accompanied by a threat: "If you refuse, then get another million," almost reached the desired effect. We say "almost" because some still have not given in persuasion. Perhaps the lure side too far, too intrusive, they touted their "care" of ordinary citizens. And the fact that the firm is engaged in another "breed" for money, no doubt. Unfortunately, they are the first, they do not last.

    Long seen since the days of perestroika, when the economy appears some confusion on all kinds of light creep like to fish in troubled waters. Taught by bitter experience of previous Russians do not rush bolted to the post office to send their money to Uncle unfamiliar, promising to the golden mountain. They are patiently waiting to continue. And "Uncle" continued to attack. After reading the messages of this kind, serious people, of course, only smile. So what, excuse me, fool wants to share with us their millions, if for much less money, we would be killed and the names will not be asked. And it would be quite fun and even funny if it were not so sad. Because elderly hardening of the Soviet people still believe in the various official documents signed and sealed. And only after some time, and without waiting for the promised money, understand that they were deceived. It is worth noting that, legally, to work such firms is almost impossible to undermine, rather inconspicuously on the inside of an envelope printed conditions of the marketing campaign: all the notifications with the signatures – it only sets of documents information and advertising and you are there among the very many so-called "winners". Millions go by. Our civil investigation

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  • Nov 1

    Risk-management specialist held snow and weather promotions for Christmas Munich, September 16, 2008 quiet trickles of snow or not also. As the weather in Germany is so unstable, the sales at the end of the year are so unpredictable for many companies, Department stores and retailers. So many in the last quarter to advertising measures really stimulate the Christmas attack. The risk management specialist EMIRATE offers insured based on so-called Christmas-snow or weather promotions and all his clientele for this purpose. So, even at high-profile actions, the risk on the customer side remains calculable. The EMIRATE AG supports its customers in the design and implementation of sales promotion measures and contributes to their ideas. The Munich-based company also carries over the hedging of financial risk borne, as well as the distribution of the selected price in the case of winning, and this here for a in relation to the insured sum low, calculated as a percentage fee. (Snow) flakes ring let the Christmas Fund as also the snow and weather promotions are a part of the portfolio of the EMIRATE AG and a popular marketing tool of the customers to the year-end spurt.

    A typical scenario might make as follows: snowing on December 24, 2008 between 12:00 and 13:00 at least two inches in the cities of Munich, Berlin and Hamburg, get all customers who have purchased, refund your money 100% in a certain period of the promotion in the business of XY. The measurements take place in known places such as the Marienplatz square, Brandenburg Gate, Town Hall square at the Alster Lake or in the respective cities prior to the client’s business. At three specified locations a frozen container is situated for this purpose, each a black velvet cushion located, to watch the snow flakes. To 12:00 open containers for an hour. On-site supervisors, are determined by the EMIRATE, are each and check the sequence.