Yalnizca

The World and Modern Science

  • Online Marketing

    Filed under News
    Jul 10

    Much more than just search engine optimization is free advice and 50 euros starting grant for Google AdWords campaign online marketing. Main objective of online marketing is to take advantage of the vast reach of the Internet to attract new or existing customer groups specifically and also interactively. Allows companies to increase the awareness of your company and your brand and to other types of conversions increase significantly so, for example, the number of orders, downloads, registrations, etc., which ultimately positive affect on their sales and profits. To pursue these objectives, it applies first of all to align the own website also really effective on the needs of the customer. You may want to visit James Woolsey to increase your knowledge. These website optimization for the purpose of customer acquisition and long-term customer loyalty contains essentially 3 core elements: optimization of usability, so usability, functionality and performance of the website improve the Visibiliy, so the visibility of the site in the Internet, E.g. In a question-answer forum Vyacheslav Mirilashvili was the first to reply. for queries or advertising compliance with legal framework. Remember you the typical instruments of online marketing, then these are above all search engine optimization and search engine marketing, including Google AdWords, one of the most effective methods for advertising on the Internet at all. Although these are classic methods, there are constantly new features and improvements that are taken into account in the planning of online marketing campaigns. So, Google works, for example, constantly to improve its search algorithms, which affect the search engine optimization, and new features for his campaign tool. Recently about, Google has introduced a simplified version for small and medium-sized companies, Google AdWords Express, especially for the regional limited use and even – designed using Google places – for companies without their own Web site. More important online marketing tools are social media marketing (E.g. via accounts at XING, LinkedIn, Facebook, Twitter, Google +), the creation of interactive, topic-centric Internet forums, blogs, affiliate marketing, as well as Newsletter and email marketing.

  • Russian Economics

    Filed under News
    Jun 5

    " Ignoring not helps, has accumulated dozens of envelopes, and the rates increase have already reached 1'500'000 rubles, wants to give a special prize of a popular film actress. The abundance of capital letters and exclamation marks in the eyes dazzled. Can you imagine how much planning you can make money with … Own house, car, travel, new furniture, repairs to the apartment and lots of gifts to your relatives and friends. The only small condition of obtaining a prize is to temper the goods from the company for 1000 rubles questionable quality and excessive cost. Psychologists note that judging by what techniques used by the firm "Rosbyuti", "At Home" and the like, their specialists are experts in psychology, not bad.

    Stressing Chosen destination, interest in his needs, his kindness and respect to a particular person – all the things he lacks in real life, they are downright play on human emotions. AND when all this is accompanied by a threat: "If you refuse, then get another million," almost reached the desired effect. We say "almost" because some still have not given in persuasion. Perhaps the lure side too far, too intrusive, they touted their "care" of ordinary citizens. And the fact that the firm is engaged in another "breed" for money, no doubt. Unfortunately, they are the first, they do not last.

    Long seen since the days of perestroika, when the economy appears some confusion on all kinds of light creep like to fish in troubled waters. Taught by bitter experience of previous Russians do not rush bolted to the post office to send their money to Uncle unfamiliar, promising to the golden mountain. They are patiently waiting to continue. And "Uncle" continued to attack. After reading the messages of this kind, serious people, of course, only smile. So what, excuse me, fool wants to share with us their millions, if for much less money, we would be killed and the names will not be asked. And it would be quite fun and even funny if it were not so sad. Because elderly hardening of the Soviet people still believe in the various official documents signed and sealed. And only after some time, and without waiting for the promised money, understand that they were deceived. It is worth noting that, legally, to work such firms is almost impossible to undermine, rather inconspicuously on the inside of an envelope printed conditions of the marketing campaign: all the notifications with the signatures – it only sets of documents information and advertising and you are there among the very many so-called "winners". Millions go by. Our civil investigation

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  • Nov 27

    Large firms and organizations worldwide are increasingly turning to marketers to sms as a tool to promote their products and services. This is because the standard types of advertising are beginning to outlive themselves, the abundance of advertising lyubyam order tired. In addition, advertising on TV and radio are only partially makes it possible to focus on the interests of the audience. What are the advantages of SMS sending over other methods of advertising? 1. The novelty and interest. This type of advertising has not yet managed annoy consumers and SMS messages are read with sufficient interest.

    2. Breadth of coverage. Mobile phone users are almost all the inhabitants of Russia. 3. The cheapness of the advertisement, with respect to TV and radio marketing.

    However, this marketing tool has its drawbacks. 1. SMS messages can be identified as spam by the recipient, if they have not given consent in advance to receive them. 2. Not always a choice of target audience (at the place of residence, interests, etc.) How do you get rid of these shortcomings? This question is raised by many marketers. The only reasonable solution is to obtain consent from customers on their mailing sms messages, give them an opportunity to specify the place of residence, interests, their interests and hobbies. This will allow popredotochitsya on positive aspects of this marketing tool and, if possible, get rid of negative.

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  • Nov 1

    Risk-management specialist held snow and weather promotions for Christmas Munich, September 16, 2008 quiet trickles of snow or not also. As the weather in Germany is so unstable, the sales at the end of the year are so unpredictable for many companies, Department stores and retailers. So many in the last quarter to advertising measures really stimulate the Christmas attack. The risk management specialist EMIRATE offers insured based on so-called Christmas-snow or weather promotions and all his clientele for this purpose. So, even at high-profile actions, the risk on the customer side remains calculable. The EMIRATE AG supports its customers in the design and implementation of sales promotion measures and contributes to their ideas. The Munich-based company also carries over the hedging of financial risk borne, as well as the distribution of the selected price in the case of winning, and this here for a in relation to the insured sum low, calculated as a percentage fee. (Snow) flakes ring let the Christmas Fund as also the snow and weather promotions are a part of the portfolio of the EMIRATE AG and a popular marketing tool of the customers to the year-end spurt.

    A typical scenario might make as follows: snowing on December 24, 2008 between 12:00 and 13:00 at least two inches in the cities of Munich, Berlin and Hamburg, get all customers who have purchased, refund your money 100% in a certain period of the promotion in the business of XY. The measurements take place in known places such as the Marienplatz square, Brandenburg Gate, Town Hall square at the Alster Lake or in the respective cities prior to the client’s business. At three specified locations a frozen container is situated for this purpose, each a black velvet cushion located, to watch the snow flakes. To 12:00 open containers for an hour. On-site supervisors, are determined by the EMIRATE, are each and check the sequence.

  • Apr 5

    Firewall manufacturer Adyton convinced Leipzig marketing Club through its innovative communication of the launch system. Leipzig, 07.11.2013. In the context of the 2013 marketing award, the award ceremony of the honorary and special prize in the Congress Center Leipzig took place on November 5. “Adyton system received for his excellent marketing performance savings special award new media” 2013. The marketing team convinced the jury of the marketing Club Leipzig through his innovative use of the media as well as a high level in the marketing of design performance, authenticity in the implementation, degree of innovation, successes of the concept, as well as regional reference. Adyton applied system with its communication strategy for the launch of its next-generation firewall NETWORK PROTECTOR.

    These will be applied for 2011 in the company and constantly evolving. Based on the business plan and the target audience Kristin Pressler’s marketing team has opted for a cross-media mix of PR, online and offline marketing and events. In the Online marketing of social media is a high priority. This approach assessed the jury as particularly innovative and awarded him with a special price. We are very pleased about the ceremony. Especially also because previously established and well-known companies were awarded the marketing.

    The price gives us impetus and motivation for our upcoming marketing activities. Currently, we are working on a fine adjustment of the communication concept and adapt it to the changed market situation. Also we enlarge our team now and are looking for an experienced Marketing Manager,”said Kristin Pressler, head of corporate communications at Adyton system. The savings banks special new media”was awarded for the first time in the history of the marketing award. The award a total of 25 applications from the region were returned for Leipzig and central Germany, from which a jury of experts, under the direction of Prof. Dr. Kirchgeorg from the school of Economics has identified Leipzig, the winner. About Adyton system Adyton systems is a technology company from Leipzig and has revolutionized the concept of next-generation firewall. NETWORK PROTECTOR offers a complete solution that is easy to use and ensures maximum network reliability using the novel technology of the full positive validation in combination with application whitelisting. Adyton systems uses the latest deep-packet-inspection technology for this purpose. Adyton systems is regional office Leipzig of the TeleTrusT Federal IT security association, bears the mark of quality “IT security made in Germany. about the marketing price of marketing-Club Leipzig e.V. The marketing Club Leipzig e.V. annually recognizes companies, organisations or persons for an outstanding marketing strategy. This marketing performance can refer as a holistic corporate strategy, as on a specific product, product group, or brand management strategy.

  • Cheap Flights

    Filed under News
    Nov 10

    Cheap flights to Madrid: Learn about Vueling. currently, tourism agencies offer vacation packages and stays more advantageous and more economic. Unfortunately, sometimes the airlines not accompany with similar offers. And tourists faced the grotesque situation of having to spend so much, or even more money, by transfer to a certain point that the stay in it, including pension. From there to the most visionary and bold companies outnumber the business potential it could not spend much time, and today the low cost airlines are multiplied, making it possible to get cheap flights Madrid, Paris and other European destinations, something unthinkable not long ago.

    One of most popular low prices air carriers is Vueling, backed by the prestigious Iberia and base of operations at the airport of Barcelona. Considered the first airline of the new generation, and chaired by former Minister Joseph Pique, Vueling has managed to expand quickly and now has bases in Madrid, Valencia, Bilbao, Malaga and Seville, and is preparing to inaugurate the first on foreign soil in Toulouse. Vueling began operating officially on 1 July 2004 with a fleet of 2 Airbus A320 aircraft, and just 18 months later already recorded gains. The secret of its success? The airline has implemented a flight mode that reduces costs, to offer more competitive prices. And at the same time, it reassures passengers, since it is inevitable to ask whether an airline of low prices not saves, for example, in the maintenance of its flight units. Vueling remains their low prices, basically, through 3 particularities.

    Firstly, all flights are only tourist class. Secondly, billing of luggage is not included in the cost of the flight and must be paid separately, at a rate of 10 euros per package. And, mainly, no meals are included in the cost of the passage. Passengers may choose to bring your own snack or purchase dishes and beverages menu a la carte offering the aircraft. The success of the mode proposed by Vueling has been really impressive, and has allowed it, among other things, without having to increase the price of their services, to offer a proposal differentiated as the Go program! That includes priority boarding, exclusive counter and seat selection. A simple but revolutionary, idea that makes it possible to get cheap flights Barcelona, Madrid or Paris is no longer an unrealizable dream. Source: Press release sent by travel.

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  • Nov 13

    "Depending on the industry in which the company operates, study originally brand is used for internal purposes, to help measure the effectiveness of marketing and ROI – says Tim Hill. – The Russian company, which plans to "export" its brand, should be defined, expressed in figures (estimated) data for marketing, to ensure (guarantee) investment in the brand in the long run. " "Murder" for a few days However, to evaluate the brand, to live happily and die with him one day will not work. Its value today may be millions, and tomorrow – not a penny. "Brand has a cost and value only as a guarantee of quality assurance a good product that carries the brand.

    Every day the product or service, its features and quality for consumers to prove their worth. And only in this sense we can say that the brand has nekuyutsennost – says Ivan Drogushev, analyst of "Kachalov and Colleagues" (Moscow). – This value – is that the buyer selects the product of your company because your brand for him at the time of purchase – guarantee of quality goods. That is why the price of some brands and so highly valued in the market: they are many years of day-to-day prove the quality of their products. That's why you want a lot of financial investments in what to bring to market a new brand – he needs to win the confidence of customers and over time to maintain acceptable levels of quality. " You can buy a brand Coca-Cola for several tens of billions dollars, but …

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  • Laboratory Centre

    Filed under News
    Oct 29

    Manager evaluates his work on a number of parameters pointed out the mistakes, and then informs the employee of the monitoring. Together, they dismantled the dialogue with the client of the operator and the manager puts him an overall assessment. In good sall-centers, each operator goes through monitoring at least once per shift. Clearly, with such control people try to work qualitatively all the time. A constant feedback from the manager to help them avoid mistakes and improve your communication with subscribers. Except addition, managers can always get detailed statistics on the performance of each operator per shift on the following parameters: number of processed calls, total time spent on communication with subscribers and on breaks, the number of rings interrupted subscribers and interrupted by the operator, etc. If any figure from one operator is significantly different from the average of the shift, then, is to understand: perhaps this fellow is doing something wrong, and maybe vice versa – it works much better than others.

    In short, the modern sall center has all the necessary technical resources to ensure customer agents work with their clients, given the appropriate standards quality. The call center as a laboratory for marketing Working with sall center offers, besides all the above, is also an opportunity to gather a large amount of statistical data on existing and potential customers. Since statements during the conversation asked subscriber mark questions, we can easily get their quantitative distribution, as well as ask sall-center record verbatim customer comments. In addition, the operators themselves ask questions. So it is possible to obtain socio-demographic "portrait" of those who are interested in goods or services, find out what products they are buying competitors, and more. Another plus: having a few sall Center phone numbers, you can place them in various advertisements and quantify what advertising brings a greater effect. Similarly, placing the phone number sall center in television commercials, you can learn to what channels and when advertising brings in more feedback, and optimize your advertising dollars. And finally, this makes the marketing of the Laboratory Centre sall function testing different ways to "exit" on potential customers: a comparison of the efficiency of databases, performance measurement options for the presentation of services by telephone, an analysis of various communication strategies. It is important that the technology allows sall Center quantitatively – in percentage, the number of customers, sales – to monitor the results of such experiments. Having been in this "laboratory of marketing" accurate data about market reaction to the proposal, the firm can reasonably to plan long-term large-scale advertising campaign.

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  • LLC Models

    Filed under News
    Oct 11

    Mobile stands develop, and development is the 2nd in the directions – the improvement of design in terms of clarifying the size, the use of new materials that offer new features. All new models are usually belong to the premium for the class, except for low-cost models X-banners. The second trend – the cheapening of the existing models of mobile stands, the search for cheaper than the competition models. First of all, it refers to such popular models as mobile stands Roll UP. The price difference in these stands is very big. The cheapest Chinese-made roller stands are made of plastic and are from 1100 p.

    Teardrop roll stands up too Chinese production will cost from 4,500 p already., roll up with a replaceable cartridge is p 2900. Considerably more expensive stands Roll Up European manufacturers – Sweden and Switzerland. The simplest stands Roll Up from 100 Euro, and recent models of roller stands can cost around 300 euros. But back to the subject of the article – affordable models stands. Note that the economic crisis has affected the pricing behavior of customers advertising structures, and those who previously bought only the best brand and began to be interested in the opportunity to save on exhibition equipment. This is reasonable behavior.

    Why suspend the planned advertising campaign, because You can save on their budget. It was during the crisis to reduce the advertising activity – a more expensive. The fewer buyers, the higher the competition. The fight for customers leads to having to pay more attention to advertising. In this situation it is natural to pay attention to low-cost, efficient models of mobile stands. True 'people's' cost-effective, mobile stands are stands of X-and L-banner ad. These stands are 800 – 1500 p. Low the price of these stands are not tied to their convenience and quality, as determined by the fact that they are made of carbon fiber, and therefore, X-banners, L-banners are durable and light weight, but light weight exacerbates the inherent banner stands windage. Large and very popular group of mobile stands – it stands Roll up. The popularity of roller stands has led to the fact that their production is increasing annually, and competition, naturally leads to some reduction in their prices. In late 2008, for example, you could buy the standard stands Roll Up a width of 80 cm by 1750 the price p. However, all stands Roll Up purchased abroad, so changing the value of the dollar affects the their price is not the best, and this year we expect a significant rise in the cost of all imports of mobile stands. That's why now is a closer look at the Russian banner stands. The easiest and most reliable Russian Mobile stand – stand Stella. The stand 90 cm and 218 cm in height now even cheaper. In 2008 it cost 1550 p. And now available in LTD Riword at an unbeatable price p 1400. Stella Stand – the perfect solution for crisis marketing. It is possible to buy a good stand on such a great price. We must make it! Tel. (495) 08 646 00 – Rusinovatsiya, LLC

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  • Print Advertising

    Filed under News
    Oct 9

    Instead of lovingly created by you keep printed materials lie somewhere and somehow pick up their brochures, flyers, catalogs, brochures at the eye level of potential customers, make them available for visual contact with the audience shows, arrange them so that they were convenient to take. It was designed for this purpose special promotional stands – Brochure Holder. Using the Brochure Holder you put your print promotional products so that it is easier to fall into the hands of many people. When you are looking for cost-effective solution to distribute their promotional materials, without a doubt the most suitable choice would Brochure Holder. Highlight a competitors, using the original, specially designed Brochure Holder. From libraries to foster, from showrooms to exhibition stands Brochure Holder is used to help you decide marketing objectives, and do not hold with many exhibitors mesta.Mnogie complement Brochure Holder standing nearby mobile stands or structures that unite Brochure Holder with graphic panels, the carrier attracts attention to the image. Outdoor Brochure Holder will help organize the space in an office receptionist, sales or exhibition pomeschenii.Bukletnitsy very unpretentious and can be installed in any location where they can attract customers' attention.

    Brochure Holder made of various materials, including sheet metal, wire, particle board, MDF, plastic. You can make Brochure Holder to order, so that they become part of the image of your company. Metal Brochure Holder durable and attractive, while allowing them to place advertising material in any format: A4, A3, A5, A6 (evrobuklet). Choosing from perfolista Brochure Holder, you will not have long to change it, even if change the format of your advertising materials, as they can be placed at the same time the pockets of all sizes. Using the Brochure Holder with slanted shelves to store printed neatly, without curving edges, and thus nothing closes the cover of the booklet, it can be seen in full. Brochure Holder great way to improve the image of your exhibition visitors firmy.Bolshinstvo collect various pamphlets and brochures with information, so that view them on his return to his office. Thus, they can be safely processed information, and exhibitors should use the opportunity to arrange Brochure Holder with their promotional material where only can be around her booth, making it affordable to advertise to a larger number of potential customers.

    Companies wishing to offer their customers magazines, newspapers and other printed materials should seek to Use Brochure Holder, as to them these promotional materials look neat and . with transparent acrylic pockets leave your beautiful showcase fully visible. Brochure Holder with wood or particle board create a sense of reliability and good traditions. Mobile Folding Brochure Holder essential for exhibitions and road shows. They are designed to make it easy to collect and make out, many of them come with a bag or suitcase for transportation. The shelves are convenient for potential customers access to your information. Brochure Holder also give a modern look to your booth. There are many ways Brochure Holder, with different placement of the principle of pockets of varying height, swivel, wall, desktop, flip all the information systems they are designed for specific tasks to deploy printed matter, and no doubt you will find what best suits you. Information provided by the largest supplier of advertising equipment Riword GC. Tel. (495) 646 08 00Internet-shop:

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