Yalnizca

The World and Modern Science

  • Laboratory Centre

    Filed under News
    Oct 29

    Manager evaluates his work on a number of parameters pointed out the mistakes, and then informs the employee of the monitoring. Together, they dismantled the dialogue with the client of the operator and the manager puts him an overall assessment. In good sall-centers, each operator goes through monitoring at least once per shift. Clearly, with such control people try to work qualitatively all the time. A constant feedback from the manager to help them avoid mistakes and improve your communication with subscribers. Except addition, managers can always get detailed statistics on the performance of each operator per shift on the following parameters: number of processed calls, total time spent on communication with subscribers and on breaks, the number of rings interrupted subscribers and interrupted by the operator, etc. If any figure from one operator is significantly different from the average of the shift, then, is to understand: perhaps this fellow is doing something wrong, and maybe vice versa – it works much better than others.

    In short, the modern sall center has all the necessary technical resources to ensure customer agents work with their clients, given the appropriate standards quality. The call center as a laboratory for marketing Working with sall center offers, besides all the above, is also an opportunity to gather a large amount of statistical data on existing and potential customers. Since statements during the conversation asked subscriber mark questions, we can easily get their quantitative distribution, as well as ask sall-center record verbatim customer comments. In addition, the operators themselves ask questions. So it is possible to obtain socio-demographic "portrait" of those who are interested in goods or services, find out what products they are buying competitors, and more. Another plus: having a few sall Center phone numbers, you can place them in various advertisements and quantify what advertising brings a greater effect. Similarly, placing the phone number sall center in television commercials, you can learn to what channels and when advertising brings in more feedback, and optimize your advertising dollars. And finally, this makes the marketing of the Laboratory Centre sall function testing different ways to "exit" on potential customers: a comparison of the efficiency of databases, performance measurement options for the presentation of services by telephone, an analysis of various communication strategies. It is important that the technology allows sall Center quantitatively – in percentage, the number of customers, sales – to monitor the results of such experiments. Having been in this "laboratory of marketing" accurate data about market reaction to the proposal, the firm can reasonably to plan long-term large-scale advertising campaign.

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  • LLC Models

    Filed under News
    Oct 11

    Mobile stands develop, and development is the 2nd in the directions – the improvement of design in terms of clarifying the size, the use of new materials that offer new features. All new models are usually belong to the premium for the class, except for low-cost models X-banners. The second trend – the cheapening of the existing models of mobile stands, the search for cheaper than the competition models. First of all, it refers to such popular models as mobile stands Roll UP. The price difference in these stands is very big. The cheapest Chinese-made roller stands are made of plastic and are from 1100 p.

    Teardrop roll stands up too Chinese production will cost from 4,500 p already., roll up with a replaceable cartridge is p 2900. Considerably more expensive stands Roll Up European manufacturers – Sweden and Switzerland. The simplest stands Roll Up from 100 Euro, and recent models of roller stands can cost around 300 euros. But back to the subject of the article – affordable models stands. Note that the economic crisis has affected the pricing behavior of customers advertising structures, and those who previously bought only the best brand and began to be interested in the opportunity to save on exhibition equipment. This is reasonable behavior.

    Why suspend the planned advertising campaign, because You can save on their budget. It was during the crisis to reduce the advertising activity – a more expensive. The fewer buyers, the higher the competition. The fight for customers leads to having to pay more attention to advertising. In this situation it is natural to pay attention to low-cost, efficient models of mobile stands. True 'people's' cost-effective, mobile stands are stands of X-and L-banner ad. These stands are 800 – 1500 p. Low the price of these stands are not tied to their convenience and quality, as determined by the fact that they are made of carbon fiber, and therefore, X-banners, L-banners are durable and light weight, but light weight exacerbates the inherent banner stands windage. Large and very popular group of mobile stands – it stands Roll up. The popularity of roller stands has led to the fact that their production is increasing annually, and competition, naturally leads to some reduction in their prices. In late 2008, for example, you could buy the standard stands Roll Up a width of 80 cm by 1750 the price p. However, all stands Roll Up purchased abroad, so changing the value of the dollar affects the their price is not the best, and this year we expect a significant rise in the cost of all imports of mobile stands. That's why now is a closer look at the Russian banner stands. The easiest and most reliable Russian Mobile stand – stand Stella. The stand 90 cm and 218 cm in height now even cheaper. In 2008 it cost 1550 p. And now available in LTD Riword at an unbeatable price p 1400. Stella Stand – the perfect solution for crisis marketing. It is possible to buy a good stand on such a great price. We must make it! Tel. (495) 08 646 00 – Rusinovatsiya, LLC

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  • Print Advertising

    Filed under News
    Oct 9

    Instead of lovingly created by you keep printed materials lie somewhere and somehow pick up their brochures, flyers, catalogs, brochures at the eye level of potential customers, make them available for visual contact with the audience shows, arrange them so that they were convenient to take. It was designed for this purpose special promotional stands – Brochure Holder. Using the Brochure Holder you put your print promotional products so that it is easier to fall into the hands of many people. When you are looking for cost-effective solution to distribute their promotional materials, without a doubt the most suitable choice would Brochure Holder. Highlight a competitors, using the original, specially designed Brochure Holder. From libraries to foster, from showrooms to exhibition stands Brochure Holder is used to help you decide marketing objectives, and do not hold with many exhibitors mesta.Mnogie complement Brochure Holder standing nearby mobile stands or structures that unite Brochure Holder with graphic panels, the carrier attracts attention to the image. Outdoor Brochure Holder will help organize the space in an office receptionist, sales or exhibition pomeschenii.Bukletnitsy very unpretentious and can be installed in any location where they can attract customers' attention.

    Brochure Holder made of various materials, including sheet metal, wire, particle board, MDF, plastic. You can make Brochure Holder to order, so that they become part of the image of your company. Metal Brochure Holder durable and attractive, while allowing them to place advertising material in any format: A4, A3, A5, A6 (evrobuklet). Choosing from perfolista Brochure Holder, you will not have long to change it, even if change the format of your advertising materials, as they can be placed at the same time the pockets of all sizes. Using the Brochure Holder with slanted shelves to store printed neatly, without curving edges, and thus nothing closes the cover of the booklet, it can be seen in full. Brochure Holder great way to improve the image of your exhibition visitors firmy.Bolshinstvo collect various pamphlets and brochures with information, so that view them on his return to his office. Thus, they can be safely processed information, and exhibitors should use the opportunity to arrange Brochure Holder with their promotional material where only can be around her booth, making it affordable to advertise to a larger number of potential customers.

    Companies wishing to offer their customers magazines, newspapers and other printed materials should seek to Use Brochure Holder, as to them these promotional materials look neat and . with transparent acrylic pockets leave your beautiful showcase fully visible. Brochure Holder with wood or particle board create a sense of reliability and good traditions. Mobile Folding Brochure Holder essential for exhibitions and road shows. They are designed to make it easy to collect and make out, many of them come with a bag or suitcase for transportation. The shelves are convenient for potential customers access to your information. Brochure Holder also give a modern look to your booth. There are many ways Brochure Holder, with different placement of the principle of pockets of varying height, swivel, wall, desktop, flip all the information systems they are designed for specific tasks to deploy printed matter, and no doubt you will find what best suits you. Information provided by the largest supplier of advertising equipment Riword GC. Tel. (495) 646 08 00Internet-shop:

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  • Packaging Design

    Filed under News
    Oct 9

    Packaging design – an important factor for success in the market. Did you know that 2 / 3 purchases in stores are made spontaneously? Furthermore, even if a buyer comes for a certain commodity, it directly at the counter there is a possibility influence his decision in favor of a brand. And here starts the interesting thing, namely, begins the hunt for a buyer. Product quality, of course, has its value, but also look to be selling. And then the main instrument stands Packaging! The traditional view of the package is primarily associated with its original function – to be the shell, a container for any product. Cleverly decorated packaging is not just a minor application for the product is a powerful marketing tool because in some cases, the 'clothing' – or in other product design means more than itself, meet all the same on clothes.

    And here is the odezhka can help prevent you or the opposite view, choose the right product with the variety of 'living' on the counter. Not need to invest huge money into development and production of packaging to successfully sell it – the whole the question is, for any product being plotted all of this show, whether for example, packaging for alcoholic beverages. The important thing is still something to someone wakes up, designed product. So, come to this notion as a 'task force'. AND This raises the question: Does it make sense to invest money in packaging design, when the price is a major factor. Dear appearance may scare off buyers on the contrary, which is not enough money to buy.

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  • Oct 7

    Helpfully marketers have called this method "research at the desk." Where to look for the client, including a regional? Here is an example of the most valuable sources of information: Exhibitions Plus: allows to gather information about potential consumers, trends in the industry in general, competitors' actions and plans (www.exponet.ru, and). Less: there is no guarantee that the flow of people and diversity of businesses you will be able to tie the desired contact. Economy-wide newspapers and magazines – "Vedomosti (www.vedomosti.ru), Business Petersburg (www.dp.ru), expert, Expert North-West (www.expert.ru), and others. Plus: interviews, reports, articles let you know the business client's preferences. Less: be wary of information and carefully weigh all the facts.

    Guide system, allowing any user to make free use of their data (www.e-adres.ru). Plus: speed data collection, data reliability and the ability to preliminary analysis, the presence of all the information about the company, up to the location on a map, and more. Less: run away from the eyes of the information. Industry portals, directories. Plus: You can find interesting review of the market you are interested in the results of marketing research. Minus: Not all sites allow you to view reports for free.

    Sites of search engines (www.yandex.ru,,) Plus: an abundance of information sources. Minus: A variety of information does not constitute a variety of clients. $ $ Addressable maker usually achieves the greatest success one who has the best information. Benjamin Disraeli constant growth rate amounts of information one of the main features of our time.