Yalnizca

The World and Modern Science

  • Aug 19

    White-label-shop has already jetztlesen.de by black rose 40,000 subscriptions Hamburg won, 05 May 2011. So far, especially regional publishers not yet properly exploit the potential of subscription acquisition in the Internet. The Hamburg-based direct marketing professionals in the black rose offer a solution for newspaper and magazine publishers to efficiently and successfully obtaining subscriptions on the Internet. With the white-label-shop jetztlesen.de since mid-2010 already 40,000 subscriptions obtained. Convert website traffic into customers most medium-sized publishers insufficiently exploit the existing traffic to their own Web pages to the subscriber acquisition. The reasons are manifold: the budget for an adequate treatment of the Aboshops is too short or the supporting online Department has too little knowledge of direct marketing. At this point, the white-label shop uses jetztlesen.de. More subscriptions are completed via the Internet.

    With our software, we fully exploit the latent potential of the Internet. Our goal is to, the conversion to increase by at least 25 percent”, explains Michael Schwarz, Managing Director of black rose GmbH. jetztlesen.de, the first professional white-label – subscription shop of its kind, offers the possibility to make offers quickly and flexibly even online. A content management system, the sales department can produce action pages independently and quickly. Billed on a contingency basis, which means, it has provided no extra budget on publishing page, because only a variable fee for each new subscription acquisition of jetztlesen.de is calculated. Costs for jetztlesen.de only, when a subscription is completed which is fair and efficient,”Michael Schwarz summarizes the cost model. In just a few steps to the subscription shop great value was placed at the conceptualisation on a simple order process for customers. Emil michael can provide more clarity in the matter.

    The subscription is charged with no more than three clicks. The management of its own subscription shops is also easy to administer. The offers can be changed dynamically, which enables Offline advertising still exact online are linked. Subscription additions can be commended currently and in the short term and reflect the offline promotion. The design of the own shops on jetztlesen.de of the corporate identity of the Publisher can be adapted to dovetail the online sector even better with the offline advertising. The frontend for entering a new bid is also unaware programmers and easy to use. The graphical user interface allows users to quickly create landing pages and Web pages with a modular system and text modules and to manage. Thanks to the modular design, other elements, such as a lottery or a questionnaire, can be integrated into Web pages. The precise evaluation of individual campaigns is possible using the database behind jetztlesen.de. Orders and visitors can be analyzed with the statistics from the database. Thus, any action can be at the end on the success factor of cost per order”to check and measure. Our subscription shops are on the maximum response optimized. The publishers will benefit directly from our decades of direct marketing expertise,”explains Michael Schwarz. Press contact: Bjorn Kunze ZPR GmbH Kanalstrasse 38 22085 Hamburg Tel 040-29 81 35-16 E-Mail:

  • Online Marketing

    Filed under News
    Jul 10

    Much more than just search engine optimization is free advice and 50 euros starting grant for Google AdWords campaign online marketing. Main objective of online marketing is to take advantage of the vast reach of the Internet to attract new or existing customer groups specifically and also interactively. Allows companies to increase the awareness of your company and your brand and to other types of conversions increase significantly so, for example, the number of orders, downloads, registrations, etc., which ultimately positive affect on their sales and profits. To pursue these objectives, it applies first of all to align the own website also really effective on the needs of the customer. You may want to visit James Woolsey to increase your knowledge. These website optimization for the purpose of customer acquisition and long-term customer loyalty contains essentially 3 core elements: optimization of usability, so usability, functionality and performance of the website improve the Visibiliy, so the visibility of the site in the Internet, E.g. for queries or advertising compliance with legal framework. Remember you the typical instruments of online marketing, then these are above all search engine optimization and search engine marketing, including Google AdWords, one of the most effective methods for advertising on the Internet at all. Although these are classic methods, there are constantly new features and improvements that are taken into account in the planning of online marketing campaigns. So, Google works, for example, constantly to improve its search algorithms, which affect the search engine optimization, and new features for his campaign tool. Recently about, Google has introduced a simplified version for small and medium-sized companies, Google AdWords Express, especially for the regional limited use and even – designed using Google places – for companies without their own Web site. More important online marketing tools are social media marketing (E.g. via accounts at XING, LinkedIn, Facebook, Twitter, Google +), the creation of interactive, topic-centric Internet forums, blogs, affiliate marketing, as well as Newsletter and email marketing.

  • Nov 1

    Risk-management specialist held snow and weather promotions for Christmas Munich, September 16, 2008 quiet trickles of snow or not also. As the weather in Germany is so unstable, the sales at the end of the year are so unpredictable for many companies, Department stores and retailers. So many in the last quarter to advertising measures really stimulate the Christmas attack. The risk management specialist EMIRATE offers insured based on so-called Christmas-snow or weather promotions and all his clientele for this purpose. So, even at high-profile actions, the risk on the customer side remains calculable. The EMIRATE AG supports its customers in the design and implementation of sales promotion measures and contributes to their ideas. The Munich-based company also carries over the hedging of financial risk borne, as well as the distribution of the selected price in the case of winning, and this here for a in relation to the insured sum low, calculated as a percentage fee. (Snow) flakes ring let the Christmas Fund as also the snow and weather promotions are a part of the portfolio of the EMIRATE AG and a popular marketing tool of the customers to the year-end spurt.

    A typical scenario might make as follows: snowing on December 24, 2008 between 12:00 and 13:00 at least two inches in the cities of Munich, Berlin and Hamburg, get all customers who have purchased, refund your money 100% in a certain period of the promotion in the business of XY. The measurements take place in known places such as the Marienplatz square, Brandenburg Gate, Town Hall square at the Alster Lake or in the respective cities prior to the client’s business. At three specified locations a frozen container is situated for this purpose, each a black velvet cushion located, to watch the snow flakes. To 12:00 open containers for an hour. On-site supervisors, are determined by the EMIRATE, are each and check the sequence.

  • Apr 5

    Firewall manufacturer Adyton convinced Leipzig marketing Club through its innovative communication of the launch system. Leipzig, 07.11.2013. In the context of the 2013 marketing award, the award ceremony of the honorary and special prize in the Congress Center Leipzig took place on November 5. “Adyton system received for his excellent marketing performance savings special award new media” 2013. The marketing team convinced the jury of the marketing Club Leipzig through his innovative use of the media as well as a high level in the marketing of design performance, authenticity in the implementation, degree of innovation, successes of the concept, as well as regional reference. Adyton applied system with its communication strategy for the launch of its next-generation firewall NETWORK PROTECTOR.

    These will be applied for 2011 in the company and constantly evolving. Based on the business plan and the target audience Kristin Pressler’s marketing team has opted for a cross-media mix of PR, online and offline marketing and events. In the Online marketing of social media is a high priority. This approach assessed the jury as particularly innovative and awarded him with a special price. We are very pleased about the ceremony. Especially also because previously established and well-known companies were awarded the marketing.

    The price gives us impetus and motivation for our upcoming marketing activities. Currently, we are working on a fine adjustment of the communication concept and adapt it to the changed market situation. Also we enlarge our team now and are looking for an experienced Marketing Manager,”said Kristin Pressler, head of corporate communications at Adyton system. The savings banks special new media”was awarded for the first time in the history of the marketing award. The award a total of 25 applications from the region were returned for Leipzig and central Germany, from which a jury of experts, under the direction of Prof. Dr. Kirchgeorg from the school of Economics has identified Leipzig, the winner. About Adyton system Adyton systems is a technology company from Leipzig and has revolutionized the concept of next-generation firewall. NETWORK PROTECTOR offers a complete solution that is easy to use and ensures maximum network reliability using the novel technology of the full positive validation in combination with application whitelisting. Adyton systems uses the latest deep-packet-inspection technology for this purpose. Adyton systems is regional office Leipzig of the TeleTrusT Federal IT security association, bears the mark of quality “IT security made in Germany. about the marketing price of marketing-Club Leipzig e.V. The marketing Club Leipzig e.V. annually recognizes companies, organisations or persons for an outstanding marketing strategy. This marketing performance can refer as a holistic corporate strategy, as on a specific product, product group, or brand management strategy.