Yalnizca

The World and Modern Science

  • Nov 14

    One can argue or debate on the crisis and its causes, course and reach the bottom, but in the end did not come to anything. We can assume that it is completely real, objective, one can assume that the crisis before all, "in our heads." Anyway the situation is complicated, and it affects virtually all spheres of life. Among others, the situation is not simple and the advertising market. Many companies, for various reasons, not always justified, reduced or eliminated the advertising costs. This inevitably led to lower volumes and, consequently, to the unenviable position of companies working in this field. If the closure of some advertising agencies is unnoticed by all but a limited number of their customers, closing the print media has a greater resonance. Circulation regional publication can total of 500 instances (special editions distributed by subscription or direct mailing) to a few tens or hundreds of thousands. Withdrawal from the market some media has facilitated the remaining life, but not significantly. For even more analysis, hear from James Woolsey.

    Selection of newspapers and magazines are still significant. For each topic, you can find the preferred edition. Print media by all means try to stay on the market, retain staff and, of course, the reader. Some publications are changing the format and number of pages to optimize production costs. As we know, demand and proposal interconnected, so in order to spur demand, we must make the offer more attractive. This is what happens now in many publications.

    Newspapers and magazines offer a discount on accommodation modular advertising. Moreover, both explicit and implicit, ie Bonus allocation is not always popular forms of advertising "as a gift" when placing the module. This and additional lines of text, and placement of articles, and more outputs of the same layout. Accordingly, the publication becomes more loyal to loyal customers. Most often, regular customers print media (and other media) are advertising agencies, which are one or several different clients are constantly in some editions, thereby providing a constant volume. Of course, a good attitude to loyal customers is expressed in rebate. Advertising Agencies, for the part, not greedy and share their discount with our clients, so often it turns out that advertise through an agency far more profitable than going directly to publication. Each process has its pluses and minuses. All sorts of crises – not exception, because in this period, you can find your way, to develop. Like at all times, the most useless – to stand still.

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  • Feb 4

    On December 22, ended up a football / roast / trick with friends at 2 in the morning, and I went to the turtles shopping Mall because a major supermarket was open until 3 am for Christmas with offers. Special offers from 23 to 03 hs had been published in the journal up to (well chiquito) 50% discount. I thought too good to be true. I entered without cart, went through 1 hour and I left without buying anything, this had been the plan. I did it to see people and their reactions to marketing stimuli.

    Some people fought for goods as if they were squatters (people who sits in foreign lands) fighting for a plot in a clearing. They addressed to the stock clerks and poured the pallets of merchandise in the corridors, until you get to the gondola. I saw a lot of Argentine middle class people doing 2 hours in boxes queue to then discover that the discounts were not such. Discounts were not 23-3 as it said the announcement but in that time period there were moments in which was valid on such or which discount. The only thing that had 50% discount was also homemade sweet bread. Other products had discounts of between 20% and 30%. Not be how some companies can afford it try so bad to its customers.

    The amazing thing is that people were resigned, is believed to be mistreated and deceived is normal firms compete in a world in which everything tends to increasingly rapid comoditizarse. The competitive advantages and differentials before lasted years, now months or even days. Now, even when everything is comoditiza, there are examples of products that capture very satisfactory temporary monopolies (although, perhaps each shorter). In the world of tablets, spent only a week since the iPad came out and the iPed was launched in China. This phenomenon is called the law of decreasing temporary monopolies. Companies struggle to become more profitable, invest in technology, tangible assets, marketing, positioning, and product development. I believe that understanding, loyalty and attention to the customer still can be improved much. Because ultimately, this supermarket has invested many resources to achieve the influx of all those people at 2 in the morning. What they should ask and try to scientifically measure is: what feeling that people took? What degree of loyalty and managed? Again when there is no discounts? They believe in the future advertising of that company that defrauded them? I propose to think these topics before you make your company communications. Leave your questions and comments in the form that appears below or by clicking on add a comment. I will personally respond to your comments.

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  • May 5

    Success in the business world depends largely on the ability to persuade others to present products, ideas and themselves. Subtle daily presentations fill business life. If the presentation one – on – one we somehow manage to deal, the group communications often cause problems. The human mind begins to work at the moment of birth and does not terminate until, until you started talking to the public. Fortunately, the theory of presentation developed well enough – a variety of presentation equipment improves the process of group communication, helping to level the absence of lecturing skills. Transmission problems and the perception of information if you ask how to get to any place you call street names and house numbers, or describe the building, turns and traffic lights? You better remember faces or names? Which do you prefer: listen to the radio or watch television, If you have a choice? How often, making it difficult to explain something, we instinctively turn to the visual image! Remember how many times repeated a situation where people explaining to you the way, began to paint scheme entrance.

    How many times have you yourself doodle the same scheme, listening to explanations on the phone about how to get to your destination? Start presentation put primitive man painted on the wall of the cave drawing, explaining his story tribesmen. Since then, the visual images help people to communicate, explain, understand, perceive and remember information. In the human brain, 30% occupy the neurons responsible for vision, 8% of the neurons provide tactile perception, and only 3% are responsible for hearing. Keep in mind more than once heard the phrase: "Better to see once than hear a hundred times'? Scientists have found her rationale. Meanwhile, presentations usually do not decide the alternative task (or see, or hear), and looking for ways to most effectively impact both on the organs of hearing, and the organs of sight. Simultaneous exposure to the two most important organ of perception can reach a much greater effect.

    According to the Center for Applied Research Vortonovskoy School (Wharton School) University of Minnesota man remembers what he heard 20% and 30% of what he saw, and more than 50% of what he sees and hears the same time. Facilitate the process of perception information with memorable images – the foundation of any modern presentation of whatever form of presentations (sales, demonstration, presentation, lecture, etc.) we would have spoken. Remembering all this, we can proceed to the election presentation equipment. Do not be fooled that everyone has a way of presentation, along with the advantages of their disadvantages. Choose what best suits your character, style and manner of presentation of information.

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  • May 3

    Advertising agency uses many techniques and methods of product promotion. One of them was a billboard – the design of the size of 3×6, is set along the roads. Is an effective means of outdoor advertising, bringing information to any person. Along with the shield is applied stretching over the road. Such advertising is especially good for the opening of the institution or to report a raffle or a discount. Demand lightboxes (Construction of the image, illuminated from within) and neon signs. Agency can place advertisements on radio or television, an advert in the media. They selected the one advertising medium that is more corresponds to your buyer.

    May be engaged in manufacture of audio and video clips. Agency uses a combination of measures – BTL: Sales Promotion, Public Relation. Promotions are conducted to help familiarize with the products potential buyer. Here the important role of the person – the promoter who is trying to interest people in the product. Effective the advertising campaign supported by such events as the lottery, raffle, wine tasting, the distribution of goods to the sample, distribution of flyers, advertisements in the subway, on a street near the place of sale, gifts and sales discounts.

    Any respectable company has a website that represents its products, services, history and contact information. Interested in advertising on public transport. With it, a person has come in contact for some time, until you reach the desired stop. Such advertising should be catchy, is located in a conspicuous place, be concise and memorable. For successful operation of the company as important as its image, history and motivations. The solution to these problems involved in pr, organizing public relations. Of professionalism chosen depends on the success of the advertising agency business, his face in the market.

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