The World and Modern Science

  • Viable Marketing

    Filed under News
    Mar 13

    The social growth has developed dynamic of consumption that has altered and damaged the environment, and consequently, affected the possibility of obtaining a sustainable progress the Green Marketing research is defined by many like the development and promotion of products and packings that contain biodegradable components that protect the environment. But this new tendency goes much more there. w.google.co.il/&referrer=https://www.google.co.il/’>Pinterest. The Viable Marketing research promotes the modification of all the cycle of the product to involve the ecological responsibility in each part of the process. According to Amazon, who has experience with these questions. This means that the companies must confront their responsibility in the service life of the product making echo-efficient products, that is to say, that they last more time, than take place with the smaller amount of possible resources and that they include material recycling whenever is possible. This must throughout take care of the process, from the raw materials, the process of production and the end item. This measurement represents a strong investment for the companies, but only during the phase of implementation of the change. Economically yield is worth the long term it.

    Thus, the recycling has become an industry that generates great gains, because the remainders " without valor" they transform into raw material, saving costs and resources. Unfortunately, many companies have not assumed their social responsibility within the environmental deterioration, and the majority of the companies still prefers to continue working of the traditional form without assuming the cost that we will pay all with this decision. Although it is certain that the ecoeficientes products have, in the majority of the cases, a higher price, the marketing research is able to justify the cost through the diffusion of the benefits that these represent for the society. The market studies have demonstrated that there are segments of prepared consumers to pay a higher price by this type of ecoeficientes goods. The smaller doubt does not fit shows the lawyer in communication Badillo Side, that Kotler is conscious of the relevance of the environmental market and on the matter, comments a solution proposal: " The marketing research is responsible, to a large extent, of the excess in the consumption.

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  • Sep 23

    Thousands of fishermen of North-western Africa, along with their families, remain without work due to the pressure of the industrial fishing, used by the European countries, on the artisan fishing, a tradition of many generations. The aggression on the seas, that began more ago than two decades, has forced to thousands of fishermen of the countries of the North to emigrate towards waters of the South. Today they are the fishermen of Mexico, India, Senegal or Guinea Conakry who emigrate to the North in search of another type of work to gain the life because the fishing-grounds of their countries are operated by others or because no longer they give more of himself. The industrialized countries have transferred to the countries of the South their fishing capacity because they have found there weak States at the time of establishing norms to protect his marine ecosystem and the economies of the artisan fishermen. That more than half of the world-wide population she is urban, according to data of the UN, explains not only the abandonment of the agricultural countryside, but of the coastal zones of several African, Asian and Latin American countries. It also gives tracks on the relation that exists between which it takes place in a place and it is consumed in another one.

    The well-being of the Humanity depends on the health of the planet, made up of water in a 70%. The integration of environmental measures and development will end at the satisfaction of basic needs, improvements of the quality of life of all, at ecosystems more protecting and better managed and a future and more surely more prosperous. To no it can obtain nation, says it by itself the introduction of the Program of Action for the Sustainable Development of the UN. Concerning the seas, this includes the taking of brings back to consciousness on the part of the governments who until today have allowed or they have not had the force to restrain the illegal fishing.

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