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  • White Guadalupe Leon

    Filed under News
    Aug 31

    Obvious it exists campaigns that to send itself for an objective generates that is not necessarily to obtain sales, or to affiliate clients but for example to cause that the public relates a mark to a new product, or service. This point is a great debate between colleagues: it really exists marketing campaigns you orient to another thing that is not to vernder. to vernder. to sell. The communication must to focus in the message and the adressee, we do not look for to give " everything to todos" , this the unique thing that will obtain is the dispersion.

    As I explained in other related articles, the positioning is the mental place that occupies a mark within the mind of the consumer, and when the work this realised good, the client owns an idea, a concept that associates to its mark: quality, rapidity, youth, security, yield, East etc. concept must differentiate to us from the competition, to put us in a place that they will not reach (easily). Focused in the mark, to obtain that this replaces a noun or verb he is the phenomenal thing. That I mean, simple: that people instead of to say " we take one gaseosa" it says " we take a Cola&quot Cocaine; , " it hurts the head to me, I am going to take a Geniol". With this we are putting a little to which it is Branding, " the power of marca". Obvious to obtain this is a much more complex work that to obtain a good positioning Web. But it is fundamental to face the strategy (and I personally have a special adoration by the subject). It is necessary to look for the place where its company fits and is unique (or first, or different one), where its company makes the difference.

    Returning to Internet, we must find the words (or the combination of them) and manage to be in the first places of the best finders, to develop an interactive graph, dale pushes advertising and to mark the difference. Now they repeat this aloud: Internet is fabulous, economic, world-wide, interactive, sensational but it is another means more of communication, and if she sells spare parts for automotive, their main clients are taxi drivers puts their cards in the radio. Again, I hope that they have liked east article. Often to make them short and synthetic I can leave many things in the inkpot. Please they let know it by mail guadalupe@ canoleon.com.ar Ing. White Guadalupe Leon 314e-consulting.com personal Blog: canoleon.com.ar Mail: guadalupe@ canoleon.com.ar CC Recognition original Author and source of the article

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