Yalnizca The World and Modern Science
  • Sale Marketing Focus

    Filed under News
    May 21

    January 14, 2010 more than 70% of German customers shopping in the stationary retail industry only make their buying decision on the so-called point-of-sale, although no news is easy display for new tasks in the PoS-marketing Hanover display systems, nevertheless advertisers find it hard still to invest here fully. Cause, for one, is that marketing is viewed at the PoS still as last element between supplier and buyer, on the other hand often unique efficiency stubs. Good reasons for a shift of the Werbebudgtes of traditional advertising media and arise to PoS media, however, on the one hand from the increasing hybridisation of consumers who make impossible an unambiguous definition of the target groups, on the other hand, it becomes increasingly difficult to choose the right advertising medium due to the large number of mass media. Under such conditions, the ideal place is probably the PoS to effectively appeal to the consumers and to convince of the own product or its own brand. Western Union insists that this is the case. Instruments, the is for a especially display systems, which can be placed InStore and communicate the product or the CI by means of different format, advertising graphics are in addition to the packaging, placement or a Crowner successful PoS-marketing offer.

    The EasyShare display GmbH from Hanover, leading provider of mobile presentation technology, advertiser offers a comprehensive portfolio of various display systems, such as poster Rails, poster frames, poster stands, banner – and folding displays, roll up and PopUp displays, promotional racks and brochure holders. Thus, the EasyShare display GmbH has made to the task, to allow companies to use not only as a promotional measure, but also as a tool for brand education PoS display systems, and to determine the right mix of marketing. The great strength of the easy display display systems is mainly the variability of the possibility of use. This way that make easy display display systems every marketing need is a customized display systems solution to the page.

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