Yalnizca The World and Modern Science
  • Business Management

    Filed under News
    Feb 4

    On December 22, ended up a football / roast / trick with friends at 2 in the morning, and I went to the turtles shopping Mall because a major supermarket was open until 3 am for Christmas with offers. Special offers from 23 to 03 hs had been published in the journal up to (well chiquito) 50% discount. I thought too good to be true. I entered without cart, went through 1 hour and I left without buying anything, this had been the plan. I did it to see people and their reactions to marketing stimuli.

    Some people fought for goods as if they were squatters (people who sits in foreign lands) fighting for a plot in a clearing. They addressed to the stock clerks and poured the pallets of merchandise in the corridors, until you get to the gondola. I saw a lot of Argentine middle class people doing 2 hours in boxes queue to then discover that the discounts were not such. Discounts were not 23-3 as it said the announcement but in that time period there were moments in which was valid on such or which discount. The only thing that had 50% discount was also homemade sweet bread. Other products had discounts of between 20% and 30%. Not be how some companies can afford it try so bad to its customers.

    The amazing thing is that people were resigned, is believed to be mistreated and deceived is normal firms compete in a world in which everything tends to increasingly rapid comoditizarse. The competitive advantages and differentials before lasted years, now months or even days. Now, even when everything is comoditiza, there are examples of products that capture very satisfactory temporary monopolies (although, perhaps each shorter). In the world of tablets, spent only a week since the iPad came out and the iPed was launched in China. This phenomenon is called the law of decreasing temporary monopolies. Companies struggle to become more profitable, invest in technology, tangible assets, marketing, positioning, and product development. I believe that understanding, loyalty and attention to the customer still can be improved much. Because ultimately, this supermarket has invested many resources to achieve the influx of all those people at 2 in the morning. What they should ask and try to scientifically measure is: what feeling that people took? What degree of loyalty and managed? Again when there is no discounts? They believe in the future advertising of that company that defrauded them? I propose to think these topics before you make your company communications. Leave your questions and comments in the form that appears below or by clicking on add a comment. I will personally respond to your comments.

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